School Audience Research

One of the potential audiences of my film is schools because it can be shown to educate the target audience about bullying and the consequences of ignoring it.

To find out more about how institutions educate their students about bullying, I contacted local schools and enquired about their safeguarding ambassador.

I then spoke to these teachers and asked a few research questions via email...

These are some of the responses I received...

First:

1)      Yes, I think they are through form tutor discussions, assemblies and drop-down days etc.

2)      Students have a confide button on each PC in school and can also speak to student managers, form tutors etc. We always promote an ‘it’s good to talk to adults’ climate and often if the child themselves doesn’t shout up, then their friend will on their behalf.

3)      -Assemblies

         -Sorted booklets

         -Information on website for parents

4)      Yes, anti-bullying is a regular agenda on the assembly rota, both face to face and on line and e-safety type.

Second:

1)     Yes. Very much so. We have themed assemblies about bullying for a fortnight during anti-bullying week, the first week looking at bullying on a global or national scale, followed by a week specifically looking at bullying in school.

 2) During the second of the two assemblies the theme is always about what to do if you are being bullied, or witness bullying – who to go to, what to tell them etc.

 3) -Form tutor time 

     -Assemblies

 4)  Always. We use bullying case studies or thought provoking videos to make students see the dangers. One teacher also leads on e-safety which is a separate week where we look at keeping safe online.

Third:

1) Definitely, we do anti-bullying assemblies throughout the school terms in which we reiterate to students the forms of bullying, support we have in place, how bullying is dealt with and update the students and staff regularly. We have a student led award winning anti-bullying team which consists of 12 students ranging from Year 7 to Year 11 and they not only promote anti-bullying in our school but also within our local primary schools. All of the team members are mentors to our younger students and this is one of our biggest successes. Every student knows who the Freebrough Against Bullying team is and feel comfortable approaching them for support. We have a page on our school website that not only educates students but keeps our parents updated and in the loop with what the team do and the support that we offer.

2) As mentioned in the previous question we have a Freebrough against Bullying Team who are student led and who work with students within our school and also within our local primary schools. We have won the Diana Award 3 times in which students travelled to London to collect the award and we are known as a Bullying Intervention Group. We work alongside the Anti-Social Behaviour team and log any incidents that are dealt with and involve parents. The team meet weekly to discuss interventions that can be put in place for the students and lead assemblies once every term so that every student knows who we are. FAB get involved during our Year 6 transition so that they are also aware of who the students are.

3) -Assemblies

     -Tutor activities

     -Cake sale – fundraising

      -Visit our local primary schools

      -Sell wrist bands – anti-bullying awareness

4)Every term the FAB team lead assemblies.The team were nominated last year as a showcase school in which the Diana Award from London filmed the team completing an anti-bullying video which can be found on YouTube and demonstrates what we do as a school to prevent bullying.

I then  watched this school's YouTube clip outlining their excellent anti-bullying schemes. Please find this below...



This is the kind of school which my video would be perfect for and marketed to.

Diana Award
This school gained the Diana Award 3 times, which is awarded to celebrate the work done by young people for society. Again, this shows the importance of bullying within the community and how prominent the fight against it is.

I found this research helpful; it proves that films like I am making are important to schools and these are potentially part of my wide audience.

Also, it showed that bullying is a huge topic which is extremely prominent universally, demonstrating that the message in my product would also attract larger audiences.

Included:

• Questionnaire for anti-bullying ambassadors
• Networking to plan where my film could go afterwards